SIGALIT ELAZAR

Design thinking is a non-linear process. As a UX designer, I’m going through all 5 steps to ensure that all products are designed with the user in mind. Empathize helps to define the problem. After research in the first phase and process the findings in the second phase, all ideas are floating. Whether I working in a team or solo, brainstorm is important to distill the ideas. By building a prototype, the solution or selected features can be shared and tested. Prototype often sparks a new idea. This is great opportunity to redefine our work by deeply understand the test results. Test create new ideas for the project, reveal insights that redefine the problem and  learn more about the user by watching the user operate the product.